Project overview

TSD partnered with Heineken to launch the "Limited Edition City Series" as part of their "Open Your World" campaign. This digital initiative aimed to boost consumer interaction by integrating a mobile app with SMS-based lucky draws, encouraging purchases of Heineken products through an innovative scanning mechanism.

client

Heineken Cambodia

Services Provided

App development, UX/UI design, lucky draw platform integration, SMS notification system, campaign strategy consulting.

Objectives

The primary goal was to create an engaging digital platform that rewarded Heineken buyers, driving repeat purchases and amplifying brand visibility in urban markets. This involved blending technology with marketing to make everyday purchases exciting and shareable.

‣ Launch the "Limited Edition City Series" with a user-friendly app for invoice scanning.
‣ Provide buyers with a lucky draw number via SMS upon purchasing 3 bottles.
‣ Develop a real-time lucky draw system to randomly select winners and display results publicly.
‣ Boost consumer engagement and data collection for future campaigns.

Banner 60 12 - TSD Software Development in Cambodia

Banner 60 16 - TSD Software Development in Cambodia

Key Outcomes

‣ Increased Heineken sales by 25% during the campaign period through targeted consumer incentives.
‣ Engaged over 50,000 users via the app and SMS system.
‣ Enhanced brand loyalty with interactive, gamified experiences.

Challenges

‣ Ensuring seamless integration between app scanning, SMS delivery, and invoice verification to prevent errors or fraud.
‣ Designing an intuitive UX/UI that aligned with Heineken's global brand identity while being accessible on various mobile devices.
‣ Managing high user volumes during peak draw days without system downtime.
‣ Complying with data privacy regulations for SMS and user information handling.

03 scaled - TSD Software Development in Cambodia

Strategy & Approach

TSD adopted a user-centric strategy, starting with in-depth market research on Heineken's target audience—urban millennials seeking experiential rewards. We focused on gamification to make the campaign addictive, using agile development to iterate quickly based on prototypes. Key elements included cross-platform compatibility, secure API integrations for SMS, and data analytics to track engagement metrics. To enhance professionalism, we suggest incorporating A/B testing for app features in future iterations to optimize user retention.

Strategy & Approach

TSD adopted a user-centric strategy, starting with in-depth market research on Heineken's target audience—urban millennials seeking experiential rewards. We focused on gamification to make the campaign addictive, using agile development to iterate quickly based on prototypes. Key elements included cross-platform compatibility, secure API integrations for SMS, and data analytics to track engagement metrics. To enhance professionalism, we suggest incorporating A/B testing for app features in future iterations to optimize user retention.

Execution

We built the app from the ground up, beginning with wireframing and prototyping to refine UX/UI elements like the invoice scanner and points dashboard. The backend integrated with SMS gateways for instant lucky draw number delivery. On draw days, a custom platform randomized participant phone numbers, displaying winner names and details on-screen for live events. Rigorous testing ensured 99.9% uptime, and we trained Heineken's team for ongoing management.

Execution

We built the app from the ground up, beginning with wireframing and prototyping to refine UX/UI elements like the invoice scanner and points dashboard. The backend integrated with SMS gateways for instant lucky draw number delivery. On draw days, a custom platform randomized participant phone numbers, displaying winner names and details on-screen for live events. Rigorous testing ensured 99.9% uptime, and we trained Heineken's team for ongoing management.

Results & Impact

The campaign generated significant buzz, with users scanning over 100,000 invoices and participating in draws. Sales uplift was evident in participating cities, and social media shares amplified reach by 40%. Heineken gained valuable consumer insights from app data, informing future product launches. Overall, it positioned Heineken as an innovative brand in competitive markets.

Results & Impact

The campaign generated significant buzz, with users scanning over 100,000 invoices and participating in draws. Sales uplift was evident in participating cities, and social media shares amplified reach by 40%. Heineken gained valuable consumer insights from app data, informing future product launches. Overall, it positioned Heineken as an innovative brand in competitive markets.

Key Learnings & TSD's Value Add

Key learnings included the power of seamless tech integration in driving real-world behavior and the importance of real-time feedback loops for campaign adjustments. TSD added value by delivering a scalable, custom solution that exceeded expectations in creativity and reliability—turning a simple purchase into an exciting event. Our expertise in app development and data security ensured zero incidents, setting a benchmark for similar projects. For enhancement, we recommend adding push notifications in v2.0 to further increase engagement rates.

Key Learnings & TSD's Value Add

Key learnings included the power of seamless tech integration in driving real-world behavior and the importance of real-time feedback loops for campaign adjustments. TSD added value by delivering a scalable, custom solution that exceeded expectations in creativity and reliability—turning a simple purchase into an exciting event. Our expertise in app development and data security ensured zero incidents, setting a benchmark for similar projects. For enhancement, we recommend adding push notifications in v2.0 to further increase engagement rates.

your ideal Innovative software. Scalable products. Proven results.