Project overview

TSD designed and developed a specialized Marketshare Reporting Platform for Dumex (DKSH Cambodia), a leading FMCG distributor. The solution combines a mobile app for field data entry with a robust web-based backend for data aggregation, automated calculations, and advanced reporting. Field staff input sales, stock levels, and competitor information directly from smartphones in real time. The platform automatically generates market share metrics, trend charts, and executive summaries. It replaced slow, error-prone manual processes with a fast, accurate, and user-friendly digital system.

client

DKSH (Dumex Brand)

Services Provided

Custom Platform Development, Mobile Data Collection App, Backend Data Processing & Automation, Interactive Dashboard & Charting, Market Share Formula Implementation, User Training & Rollout Support

Objectives

The primary goal was to build a digital platform that streamlined the collection, processing, and visualization of market share data for Dumex, eliminating manual bottlenecks and enabling rapid, accurate competitive analysis. The system aimed to empower field teams with simple mobile tools and provide management with instant, professional-grade reporting.

‣ Simplify market data collection via smartphone with minimal effort.

‣ Automate aggregation, calculation, and visualization of market share metrics.

‣ Reduce time to produce analytical reports from hours to minutes.

‣ Deliver clean, graphical dashboards and exportable reports.

‣ Gain a competitive edge through faster, data-driven market intelligence.

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Key Outcomes

The Marketshare Reporting Platform transformed Dumex’s competitive intelligence process, slashing report generation time and delivering actionable insights with unprecedented speed and accuracy. It positioned Dumex ahead of competitors through superior data-driven decision-making in the Cambodian market.

‣ Reduced report creation time from 4 hours to approximately 1 minute.

‣ Enabled real-time mobile data entry by field teams anytime, anywhere.

‣ Produced automated, graphical market share reports with trend charts.

‣ Improved data accuracy and completeness through validation rules.

‣ Strengthened competitive positioning via faster, reliable insights.

Challenges

DKSH Cambodia (Dumex) faced significant delays and inefficiencies in collecting, consolidating, and analyzing market share data across field teams and retail channels. Traditional manual compilation from multiple sources resulted in slow report generation, inconsistent data quality, and limited competitive insights in a fast-moving consumer goods market.

‣ Field staff spent excessive time manually recording and submitting market data.

‣ Report production required 4+ hours of office consolidation and formatting.

‣ Lack of real-time visibility into market share trends and competitor performance.

‣ Inaccurate or incomplete datasets due to scattered Excel-based collection.

‣ Difficulty producing clean, graphical reports for management decision-making.

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Strategy & Approach

TSD invested three months upfront studying Dumex’s existing workflows, data sources, and exact market share calculation requirements. We prioritized mobile-first design to accommodate field staff’s on-the-go needs and minimize input friction. A modular architecture separated data entry, validation, aggregation, and visualization layers for maintainability. Clean, professional UI/UX ensured quick adoption by both field and office users. Automated computations and graphical rendering eliminated manual Excel work. Iterative prototyping with real users refined usability, while strict data validation maintained integrity throughout the process.

Strategy & Approach

TSD invested three months upfront studying Dumex’s existing workflows, data sources, and exact market share calculation requirements. We prioritized mobile-first design to accommodate field staff’s on-the-go needs and minimize input friction. A modular architecture separated data entry, validation, aggregation, and visualization layers for maintainability. Clean, professional UI/UX ensured quick adoption by both field and office users. Automated computations and graphical rendering eliminated manual Excel work. Iterative prototyping with real users refined usability, while strict data validation maintained integrity throughout the process.

Execution

TSD conducted an intensive 3-month discovery phase, mapping field data collection workflows and defining precise market share calculation formulas. We developed a mobile-first data entry interface allowing staff to input sales, stock, and competitor data directly from smartphones with minimal clicks. A powerful backend platform aggregated inputs into structured data tables, automated calculations, and generated dynamic dashboards with clean charts and trend visuals. Role-based access ensured secure data entry for field teams and full analytics for office users. Rigorous validation rules prevented errors, while automated reporting features enabled one-click PDF exports. After iterative testing with pilot users, the platform was rolled out nationwide with comprehensive training.

Execution

TSD conducted an intensive 3-month discovery phase, mapping field data collection workflows and defining precise market share calculation formulas. We developed a mobile-first data entry interface allowing staff to input sales, stock, and competitor data directly from smartphones with minimal clicks. A powerful backend platform aggregated inputs into structured data tables, automated calculations, and generated dynamic dashboards with clean charts and trend visuals. Role-based access ensured secure data entry for field teams and full analytics for office users. Rigorous validation rules prevented errors, while automated reporting features enabled one-click PDF exports. After iterative testing with pilot users, the platform was rolled out nationwide with comprehensive training.

Results & Impact

The platform revolutionized Dumex’s market intelligence capabilities, delivering dramatic efficiency gains and sharper competitive insights. Report production time dropped from hours to minutes, freeing analysts for higher-value tasks. Real-time data improved responsiveness to market shifts and promotional effectiveness. Management received consistent, visually compelling reports that supported faster strategic decisions. Field team adoption was high due to the intuitive mobile interface. Overall, the solution strengthened Dumex’s market position in Cambodia’s competitive FMCG landscape through superior data agility.

Results & Impact

The platform revolutionized Dumex’s market intelligence capabilities, delivering dramatic efficiency gains and sharper competitive insights. Report production time dropped from hours to minutes, freeing analysts for higher-value tasks. Real-time data improved responsiveness to market shifts and promotional effectiveness. Management received consistent, visually compelling reports that supported faster strategic decisions. Field team adoption was high due to the intuitive mobile interface. Overall, the solution strengthened Dumex’s market position in Cambodia’s competitive FMCG landscape through superior data agility.

Key Learnings & TSD's Value Add

The project highlighted the critical advantage of mobile-enabled, real-time data capture in FMCG market intelligence. We learned that simplifying field input while enforcing data quality rules dramatically improves accuracy and speed. TSD’s value add was translating complex market share formulas into an intuitive, automated system that eliminated manual effort. Our focus on clean, executive-ready visualizations empowered faster strategic decisions. The solution proved highly scalable for multi-channel retail tracking. Future enhancements could include predictive trend modeling and automated competitor benchmarking alerts.

Key Learnings & TSD's Value Add

The project highlighted the critical advantage of mobile-enabled, real-time data capture in FMCG market intelligence. We learned that simplifying field input while enforcing data quality rules dramatically improves accuracy and speed. TSD’s value add was translating complex market share formulas into an intuitive, automated system that eliminated manual effort. Our focus on clean, executive-ready visualizations empowered faster strategic decisions. The solution proved highly scalable for multi-channel retail tracking. Future enhancements could include predictive trend modeling and automated competitor benchmarking alerts.

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