Project overview

TSD partnered with Knorr (Unilever Cambodia) to develop and deploy the innovative "Knorr Food ATM Machine" as a flagship digital branding activation. The project transformed ordinary supermarket visits into exciting interactions where consumers used a custom ATM-like touchscreen machine. Featuring Knorr-themed visuals and rewards, it dispensed product samples, coupons, or fun messages to promote quick, tasty meal solutions. Deployed in high-traffic malls and supermarkets in Phnom Penh, the campaign targeted families and shoppers for maximum reach. It successfully combined hardware, software, and on-ground activation to deliver a standout brand experience.

client

Unilever Cambodia

Services Provided

Interactive Installation Design, UX/UI Prototyping, Custom Hardware-Software Integration, Campaign Strategy, On-Site Execution Support, Manufacturer Coordination

Objectives

The campaign sought to take Knorr to the next level by using cutting-edge digital technology to make brand interactions more memorable and fun. It prioritized elevating global brand awareness in the local Cambodian context through an unconventional ATM-inspired machine that dispensed food-related surprises.

‣ Boost overall brand awareness as a leading seasoning and food enhancer.

‣ Create interactive experiences that encourage product trial and discussion.

‣ Leverage technology to stand out in retail environments.

‣ Achieve high user participation and viral sharing.

‣ Support sales growth through direct consumer engagement.

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Banner 60 16 - TSD Software Development in Cambodia

Key Outcomes

The Knorr ATM Machine campaign achieved exceptional consumer reach and excitement, significantly boosting brand visibility in Cambodia's competitive food sector. It demonstrated the power of innovative activations to drive foot traffic and positive associations with Knorr products.

‣ Over 100,000 users interacted with the machines in a short period.

‣ Rapid expansion to more than 3 supermarket/mall locations within 3 months.

‣ High engagement through interactive dispensing of samples or coupons.

‣ Strong media coverage and social buzz from the unique concept.

‣ Enhanced brand perception as innovative and consumer-focused.

Challenges

Knorr aimed to elevate its brand awareness in Cambodia beyond traditional advertising by leveraging innovative digital technology in a crowded FMCG market. The core challenge was creating a memorable, interactive experience that directly connected consumers with Knorr products while standing out in high-traffic retail environments.

‣ Differentiating from conventional promotions in supermarkets and malls.

‣ Ensuring the technology was user-friendly for diverse demographics in Cambodia.

‣ Integrating physical ATM-like machine with engaging food-related rewards.

‣ Achieving rapid setup and scalability across multiple locations.

‣ Measuring real-time engagement and impact on brand perception.

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Strategy & Approach

TSD employed a user-centric strategy starting with deep analysis of Knorr's brand purpose and Cambodian consumer behaviors. We prioritized prototyping to ensure the interface felt intuitive and aligned with green, appetizing visuals. Collaboration with specialized ATM manufacturers ensured durable, reliable hardware. The approach emphasized gamified interactions to encourage repeat engagement and social sharing. Agile iterations incorporated early feedback for optimal usability. Data tracking focused on participation metrics to refine placements and timing for peak impact.

Strategy & Approach

TSD employed a user-centric strategy starting with deep analysis of Knorr's brand purpose and Cambodian consumer behaviors. We prioritized prototyping to ensure the interface felt intuitive and aligned with green, appetizing visuals. Collaboration with specialized ATM manufacturers ensured durable, reliable hardware. The approach emphasized gamified interactions to encourage repeat engagement and social sharing. Agile iterations incorporated early feedback for optimal usability. Data tracking focused on participation metrics to refine placements and timing for peak impact.

Execution

TSD collaborated closely with Knorr and ATM machine manufacturers to bring the concept to life. We began with thorough UX/UI prototyping to align with Knorr's brand identity and core purpose of enhancing everyday meals. After refinement, development focused on seamless touchscreen interactions, instant reward dispensing, and crowd management features. The machines were deployed in major supermarkets and malls, featuring live demonstrations and promotional staff. Over 100,000 users engaged with the Knorr ATM within months, with installations expanding to more than three key locations. Rigorous on-site testing ensured reliability amid high foot traffic. The campaign delivered an immersive, fun experience that turned shopping into interactive brand moments.

Execution

TSD collaborated closely with Knorr and ATM machine manufacturers to bring the concept to life. We began with thorough UX/UI prototyping to align with Knorr's brand identity and core purpose of enhancing everyday meals. After refinement, development focused on seamless touchscreen interactions, instant reward dispensing, and crowd management features. The machines were deployed in major supermarkets and malls, featuring live demonstrations and promotional staff. Over 100,000 users engaged with the Knorr ATM within months, with installations expanding to more than three key locations. Rigorous on-site testing ensured reliability amid high foot traffic. The campaign delivered an immersive, fun experience that turned shopping into interactive brand moments.

Results & Impact

The campaign exceeded expectations by attracting massive crowds and generating widespread excitement around Knorr in Cambodia. Over 100,000 interactions created lasting impressions and positioned Knorr as a fun, innovative brand. Media coverage amplified reach beyond physical locations. Consumer feedback highlighted enjoyment and increased willingness to purchase Knorr products. The rapid multi-site expansion proved the concept's scalability. Ultimately, it strengthened Knorr's market presence and set a benchmark for experiential marketing in the region.

Results & Impact

The campaign exceeded expectations by attracting massive crowds and generating widespread excitement around Knorr in Cambodia. Over 100,000 interactions created lasting impressions and positioned Knorr as a fun, innovative brand. Media coverage amplified reach beyond physical locations. Consumer feedback highlighted enjoyment and increased willingness to purchase Knorr products. The rapid multi-site expansion proved the concept's scalability. Ultimately, it strengthened Knorr's market presence and set a benchmark for experiential marketing in the region.

Key Learnings & TSD's Value Add

This project highlighted the effectiveness of blending physical hardware with digital interfaces to create viral, shareable brand moments in emerging markets. We learned the critical role of localized UX design in driving high participation rates. TSD’s value add came from end-to-end expertise—from prototype to deployment—ensuring flawless execution under tight timelines. Our integration of manufacturer partnerships accelerated rollout while maintaining quality. The campaign proved experiential activations outperform standard ads in building emotional connections. Moving forward, we recommend incorporating data analytics for personalized follow-ups to sustain long-term loyalty.

Key Learnings & TSD's Value Add

This project highlighted the effectiveness of blending physical hardware with digital interfaces to create viral, shareable brand moments in emerging markets. We learned the critical role of localized UX design in driving high participation rates. TSD’s value add came from end-to-end expertise—from prototype to deployment—ensuring flawless execution under tight timelines. Our integration of manufacturer partnerships accelerated rollout while maintaining quality. The campaign proved experiential activations outperform standard ads in building emotional connections. Moving forward, we recommend incorporating data analytics for personalized follow-ups to sustain long-term loyalty.

your ideal Innovative software. Scalable products. Proven results.