Project overview

TSD developed the official 3H-Agri mobile app, a cross-platform e-commerce solution for iOS and Android focused on Cambodia’s fresh agricultural products, especially premium durian. The app allows users to search markets and products, filter by location/weight, view detailed listings with quality certifications, and add items to cart with precise quantity controls. Key features include dual delivery/pickup options, integrated local payments (ABA, ACLEDA, Wing), coupon support, and manual payment-image upload for verification. Designed with vibrant green/yellow tones and a friendly farmer mascot, the interface emphasizes trust through “Quality Responsibility and Safe” messaging. It serves as the digital bridge connecting Cambodian farmers, wholesalers, and urban consumers for fresher, more transparent produce shopping.

client

3H Agri

Services Provided

Cross-Platform Mobile App Development (React Native), Khmer-First UI/UX Design, Product Catalog & Weight-Based Pricing Engine, Multi-Payment Gateway Integration (ABA, ACLEDA, Wing), Delivery/Pickup Logic & Fee Calculator, Manual Payment Verification Flow, Seller/Market Dashboard, Push Notifications & Promotions, App Store & Google Play Deployment, Farmer & Market Onboarding Training

Objectives

The goal was to create a user-friendly, Khmer-first mobile e-commerce app specializing in fresh agricultural products (with durian as flagship), enabling consumers to browse, order, and receive safe, high-quality produce while empowering farmers and markets with digital sales tools.

‣ Provide intuitive search, filtering, and detailed product views for fresh goods.

‣ Support flexible delivery and pickup with real-time fee/ETA calculation.

‣ Integrate trusted Cambodian payment methods plus manual verification.

‣ Highlight quality responsibility, safety standards, and origin transparency.

‣ Drive direct sales from farms/markets to urban consumers efficiently.

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Key Outcomes

The 3H-Agri app successfully digitized fresh durian and agri-product sales, improving accessibility, price transparency, and consumer confidence in safe, responsibly sourced goods. It strengthened direct farmer-to-consumer links and reduced post-harvest losses through faster turnover.

‣ High engagement with seasonal featured products and market locator.

‣ Smooth multi-payment checkout with image verification fallback.

‣ Clear delivery/pickup options with accurate fee and ETA display.

‣ Increased order volume and repeat purchases for participating markets.

‣ Positive feedback on quality assurance messaging and easy weight selection.

Challenges

3H-Agri aimed to build a reliable digital channel connecting Cambodian farmers, wholesalers, and consumers directly for fresh fruits (especially durian) and agricultural products. Traditional wet-market reliance, inconsistent quality assurance, opaque pricing, and unreliable delivery created significant barriers to scaling safe, traceable produce sales in urban areas like Phnom Penh.

‣ No centralized mobile platform for browsing fresh produce from verified markets and sellers.

‣ Manual order placement and payment verification slowed transactions and increased errors.

‣ Limited transparency on product origin, quality standards, and safe handling practices.

‣ Fragmented delivery and pickup options with poor real-time tracking.

‣ Difficulty integrating popular Cambodian payment methods while maintaining trust.

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Strategy & Approach

TSD began by visiting durian farms, wholesale markets, and urban buyers in Phnom Penh to map real purchasing behaviors and trust factors in agri-products. We prioritized Khmer language and visuals first, with English as secondary, and designed large, tappable controls suitable for diverse user tech literacy. React Native ensured fast delivery and smooth performance on mid-range devices prevalent in Cambodia. Payment flows were built with redundancy (gateway + image upload) to accommodate varying user preferences. Location-based market discovery used simple map pins and distance filters. Agile development included weekly demos and live testing with actual durian orders to refine cart, checkout, and notification logic. Comprehensive Khmer onboarding guides and market training accelerated adoption post-launch.

Strategy & Approach

TSD began by visiting durian farms, wholesale markets, and urban buyers in Phnom Penh to map real purchasing behaviors and trust factors in agri-products. We prioritized Khmer language and visuals first, with English as secondary, and designed large, tappable controls suitable for diverse user tech literacy. React Native ensured fast delivery and smooth performance on mid-range devices prevalent in Cambodia. Payment flows were built with redundancy (gateway + image upload) to accommodate varying user preferences. Location-based market discovery used simple map pins and distance filters. Agile development included weekly demos and live testing with actual durian orders to refine cart, checkout, and notification logic. Comprehensive Khmer onboarding guides and market training accelerated adoption post-launch.

Execution

TSD developed a cross-platform mobile app using React Native for smooth iOS and Android performance. We designed a clean, agriculture-themed interface featuring product search with filters, featured seasonal items (durian focus), top markets map view, and detailed product pages showing weight options, pricing, and quality certifications. The cart system supported quantity adjustments, coupon codes, and dual delivery/pickup selection with estimated fees and times. Secure checkout integrated ABA Mobile, ACLEDA, Wing, and manual payment-image upload with verification. Seller/market dashboards enabled inventory updates and order management. After rigorous field testing with durian farmers and Phnom Penh buyers, the app launched with Khmer-first design, push notifications for promotions/stock alerts, and strong emphasis on “Quality Responsibility and Safe” branding.

Execution

TSD developed a cross-platform mobile app using React Native for smooth iOS and Android performance. We designed a clean, agriculture-themed interface featuring product search with filters, featured seasonal items (durian focus), top markets map view, and detailed product pages showing weight options, pricing, and quality certifications. The cart system supported quantity adjustments, coupon codes, and dual delivery/pickup selection with estimated fees and times. Secure checkout integrated ABA Mobile, ACLEDA, Wing, and manual payment-image upload with verification. Seller/market dashboards enabled inventory updates and order management. After rigorous field testing with durian farmers and Phnom Penh buyers, the app launched with Khmer-first design, push notifications for promotions/stock alerts, and strong emphasis on “Quality Responsibility and Safe” branding.

Results & Impact

The 3H-Agri app markedly improved access to high-quality fresh produce in Phnom Penh and surrounding areas, reducing reliance on traditional markets while increasing farmer income through direct digital sales. Consumers gained confidence from visible quality standards and convenient ordering/delivery. Markets reported faster inventory turnover and reduced waste. The app’s focus on durian during peak seasons generated strong seasonal traction. Overall, it positioned 3H-Agri as a trusted, modern player in Cambodia’s agri-food supply chain, contributing to safer food systems and stronger rural-urban economic links.

Results & Impact

The 3H-Agri app markedly improved access to high-quality fresh produce in Phnom Penh and surrounding areas, reducing reliance on traditional markets while increasing farmer income through direct digital sales. Consumers gained confidence from visible quality standards and convenient ordering/delivery. Markets reported faster inventory turnover and reduced waste. The app’s focus on durian during peak seasons generated strong seasonal traction. Overall, it positioned 3H-Agri as a trusted, modern player in Cambodia’s agri-food supply chain, contributing to safer food systems and stronger rural-urban economic links.

Key Learnings & TSD's Value Add

The project highlighted the critical need for trust-building elements (certifications, origin info, quality visuals) in Cambodia’s fresh-produce e-commerce space. We learned that simple weight-based pricing selectors and image-upload payment verification significantly reduce friction for both rural sellers and urban buyers. TSD’s value add was delivering a culturally attuned, Khmer-priority app that balanced farmer empowerment with consumer convenience and safety assurance. Our focus on lightweight performance ensured usability even on lower-end devices common in Cambodia. The modular backend supports easy addition of new produce categories and traceability features. Future phases could integrate cold-chain tracking and farmer live-stream sales.

Key Learnings & TSD's Value Add

The project highlighted the critical need for trust-building elements (certifications, origin info, quality visuals) in Cambodia’s fresh-produce e-commerce space. We learned that simple weight-based pricing selectors and image-upload payment verification significantly reduce friction for both rural sellers and urban buyers. TSD’s value add was delivering a culturally attuned, Khmer-priority app that balanced farmer empowerment with consumer convenience and safety assurance. Our focus on lightweight performance ensured usability even on lower-end devices common in Cambodia. The modular backend supports easy addition of new produce categories and traceability features. Future phases could integrate cold-chain tracking and farmer live-stream sales.

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