Project overview

TSD developed the Market101 Delivery mobile app, a cross-platform solution for iOS and Android that powers the logistics layer of Cambodia’s leading marketplace. The app serves three core user types: sellers managing products, orders, finance, and performance dashboards; drivers handling real-time order pickup, delivery routing, QR verification, and status updates; customers tracking orders with live maps and ETAs. Key features include dynamic seller analytics (best-sellers, reach, sold items), GPS-optimized delivery paths, secure QR code generation/scanning, and in-app communication channels. Built with a modern, blue-accented design, the app prioritizes speed, clarity, and reliability for daily marketplace operations. It forms the operational heart of Market101, enabling seamless scaling of e-commerce delivery across urban and peri-urban Cambodia.

client

Market101

Services Provided

Cross-Platform Mobile App Development (React Native), Multi-Role UI/UX Design (Seller, Driver, Customer), GPS Mapping & Real-Time Tracking Integration, QR Code Generation & Scanning System, In-App Chat & Notifications, Seller Analytics Dashboard, Secure Backend APIs, App Store & Google Play Deployment, User Training & Onboarding

Objectives

The goal was to build a powerful, cross-platform delivery app that integrates sellers, drivers, and customers into one cohesive ecosystem for Market101’s marketplace. It aimed to replace manual processes with real-time tools, secure verification, and actionable insights to drive efficiency and scale.

‣ Enable sellers to manage products, orders, and performance from mobile.

‣ Provide drivers with real-time order feeds, GPS routing, and QR scanning.

‣ Offer customers live tracking, ETA, and direct communication with drivers.

‣ Implement secure, fast verification and payment reconciliation flows.

‣ Deliver analytics and reach metrics to empower sellers and platform growth.

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Key Outcomes

The Market101 Delivery App transformed the platform’s logistics backbone, enabling faster order fulfillment, higher seller satisfaction, and improved customer trust through transparency and reliability. It powered significant growth in items sold and marketplace activity.

‣ Real-time order tracking with accurate ETA and live map visualization.

‣ Seamless QR-based order verification and proof-of-delivery.

‣ Seller access to live sales analytics, best-sellers, and reach metrics.

‣ Efficient driver order management with in-app chat and navigation.

‣ Increased delivery completion rates and reduced customer complaints.

Challenges

Market101 needed a robust mobile application to power its growing marketplace ecosystem, connecting sellers, delivery drivers, and customers in Cambodia. Fragmented manual coordination, inconsistent order tracking, unreliable QR-based verification, and lack of real-time visibility created delays, disputes, and poor user experience for all parties involved.

‣ No unified app for sellers to manage products, orders, and finances on the go.

‣ Drivers lacked real-time order assignment, route navigation, and status updates.

‣ Customers had limited visibility into delivery progress and estimated arrival times.

‣ Manual QR code handling and verification led to errors and fraud risks.

‣ Difficulty providing sellers with performance analytics and reach metrics.

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Strategy & Approach

TSD began with in-depth shadowing of sellers, drivers, and customers to map real-world workflows and pain points across the marketplace. We designed role-specific interfaces with shared data consistency to maintain ecosystem unity. React Native was chosen for fast iteration and native-like performance on both platforms. GPS and mapping prioritized urban Cambodia’s traffic realities with fallback offline modes. Secure QR verification and role-based access controls were implemented early with penetration testing. Agile sprints incorporated continuous feedback from live pilots. Multilingual Khmer-English support and comprehensive training materials ensured rapid, smooth adoption by all user groups upon launch.

Strategy & Approach

TSD began with in-depth shadowing of sellers, drivers, and customers to map real-world workflows and pain points across the marketplace. We designed role-specific interfaces with shared data consistency to maintain ecosystem unity. React Native was chosen for fast iteration and native-like performance on both platforms. GPS and mapping prioritized urban Cambodia’s traffic realities with fallback offline modes. Secure QR verification and role-based access controls were implemented early with penetration testing. Agile sprints incorporated continuous feedback from live pilots. Multilingual Khmer-English support and comprehensive training materials ensured rapid, smooth adoption by all user groups upon launch.

Execution

TSD developed a comprehensive cross-platform mobile app using React Native for seamless iOS and Android performance. We created distinct yet integrated flows: Seller Center for product listing, order management, finance tracking, and performance dashboards; Driver interface for order acceptance, GPS-optimized routing, real-time status updates, and QR scanning; Customer view embedded within the main marketplace for order tracking and communication. Secure backend APIs handled order assignment, geolocation, push notifications, and transaction logging. In-app chat connected drivers directly with customers and sellers. After phased beta testing with select sellers and drivers across Phnom Penh, the app launched with multilingual Khmer-English support, offline QR display, and rigorous security measures.

Execution

TSD developed a comprehensive cross-platform mobile app using React Native for seamless iOS and Android performance. We created distinct yet integrated flows: Seller Center for product listing, order management, finance tracking, and performance dashboards; Driver interface for order acceptance, GPS-optimized routing, real-time status updates, and QR scanning; Customer view embedded within the main marketplace for order tracking and communication. Secure backend APIs handled order assignment, geolocation, push notifications, and transaction logging. In-app chat connected drivers directly with customers and sellers. After phased beta testing with select sellers and drivers across Phnom Penh, the app launched with multilingual Khmer-English support, offline QR display, and rigorous security measures.

Results & Impact

The Market101 Delivery App dramatically improved end-to-end fulfillment speed and transparency, resulting in higher order volumes, better seller retention, and stronger customer loyalty. Real-time visibility reduced delivery disputes and increased completion rates. Sellers gained valuable insights to optimize inventory and promotions. Drivers benefited from efficient routing and faster payouts. The platform supported rapid marketplace growth without proportional operational overhead. Overall, it solidified Market101’s position as a reliable, tech-forward e-commerce player in Cambodia.

Results & Impact

The Market101 Delivery App dramatically improved end-to-end fulfillment speed and transparency, resulting in higher order volumes, better seller retention, and stronger customer loyalty. Real-time visibility reduced delivery disputes and increased completion rates. Sellers gained valuable insights to optimize inventory and promotions. Drivers benefited from efficient routing and faster payouts. The platform supported rapid marketplace growth without proportional operational overhead. Overall, it solidified Market101’s position as a reliable, tech-forward e-commerce player in Cambodia.

Key Learnings & TSD's Value Add

This project confirmed that multi-role mobile platforms (seller, driver, customer) require extremely clear separation of concerns while maintaining a unified ecosystem feel. We learned the critical importance of fast, reliable GPS routing and QR verification in high-density urban delivery environments. TSD’s value add was delivering a scalable, role-based solution tailored to Cambodia’s marketplace dynamics without compromising speed or security. Our focus on seller analytics and driver usability drove strong adoption across user types. The modular architecture easily supports future expansions like scheduled deliveries or integrated payments. Overall, it set a high standard for integrated marketplace-delivery apps in emerging markets.

Key Learnings & TSD's Value Add

This project confirmed that multi-role mobile platforms (seller, driver, customer) require extremely clear separation of concerns while maintaining a unified ecosystem feel. We learned the critical importance of fast, reliable GPS routing and QR verification in high-density urban delivery environments. TSD’s value add was delivering a scalable, role-based solution tailored to Cambodia’s marketplace dynamics without compromising speed or security. Our focus on seller analytics and driver usability drove strong adoption across user types. The modular architecture easily supports future expansions like scheduled deliveries or integrated payments. Overall, it set a high standard for integrated marketplace-delivery apps in emerging markets.

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